Did you recently land a new freelance writing job?
I’ve been a freelance writer for a few years now, and I’m at a good place right now with my workload and my freelance writing rate.
But, I didn’t start out like that. I had to figure out what my freelance writing rates was as a new writer.
If you were like me when I first started out, I had no clue what the freelance writing rate was and how much should I charge for freelance writing.
How do you decide what your writing is worth to prospects?
What are good hourly freelance writing rates for a freelance job?
I asked other freelance writers, but they couldn’t tell me what MY writing was worth. So, the only thing I did was pick average freelance writing rates, and I thought $.04/word – $.08/word was a good starting point.
Boy, was I wrong!
I quickly learned that any freelance writing jobs that came my way, were low-quality and low priced. Why was that happening?
It was because I was telling everyone that’s what I was worth!!
To see how much does freelance writing pay, check out my YouTube video and make sure to subscribe to my channel!
Freelance Writing Rates
Some things to consider when deciding rates for freelance writers and deciding how much to charge for freelance writing are:
- What your writing niche is – some niches are more profitable than others
- The level of your writing skill – you need to have some basic understanding of the English language and forming engaging content
- How you define yourself online – you can do this easily by starting a service-based blog
- Your network – you can land some sweet gigs if you have a network to fall back on
- What others say about your writing – by guest posting you can find out what others are saying about your work
- Where you live
- Your ideal client
With those in place, you can decide the value of your writing. For my course students, I suggest to start at around $.15/word to $.20/word.
This is standard for blog post writing in varying niches accounting for inflation.
What about a freelance copywriter rate? Is there an average?
Freelance copywriter rates vary but typically they are higher than standard freelance rates for blog writing. Copywriting projects require more research and skill. Think of creating a landing page, sales page or email.
These short copy projects pay big because they require a level of writing and skill to create an optimized piece of content.
So, when thinking of your copywriting freelance rates, look at your skill level and what you are comfortable for charging for your writing. I know for me, my freelance writer rate for email copy projects started at $100 per email.
I slowly raised my rate to $200 per email. My goal is to start at $800 per email.
Labor Statistics: What’s The Average Rate for Writing?
According to labor statistics, in 2021 writers and authors were making $69,510/year.
This is roughly $1,448 per week. Depending on the type of content and what you charge, your rate can be anywhere between $.15/word to $.50/word.
As an hourly rate, it’s around $33/hour.
Technical writers earn around $81,470/year. As you can see, technical writing jobs pay well!
Average hourly rate for technical writers is around $39/hour.
You will find, though, that rates for freelance writing vary. In my Freelance Writing Stats & Facts Report, 34% of writers had rates between $.0.05/word to $0.20/word.
How Much to Charge for Freelance Writing
You can’t make a living at $.05/word. You have to grow your business so that you can start making a living as a writer.
So to set freelance writer rates you have to account for growing your income as a freelance writer.
You also have to account for your growth as a freelancer when deciding how much to charge for freelance writing.
I am a much better writer now than I was when I first started out as a new freelance writer! I learned more about my freelance writing niche, attended webinars, read books and such to learn more about my niche and that time I put in should reflect in my freelance writing rates for clients.
How Do You Price a Job for Your Freelance Writing Rates?
For brand new freelance writers stick with my recommendation of at least $.15/word (low rate) – $.25/word for a pay rate.
This is a flat rate for a potential client and is contingent on your skill as a writer as well as the project given.
As I established myself as a freelance writer, I set my freelance writing rates on a per 500 words.
My freelance writing rates for years was between $150 per 500 words, which gives me an hourly rate of $200.
I recently changed my copywriting rates to reflect my growth as a writer, i.e. experienced writer.
Because of this, I have different rates. One for copywriting and one for SEO blog writing.
I had to learn to type fast and to work efficiently like creating outlines and understanding my topic for my writing jobs.
You might hear that other freelancers charge a word rate. For example, “$.50/word.” This way to set your freelance rate is great for magazine articles, some content writing, and specific examples like a landing page.
The freelance writing rates per word in 2020’s are slightly higher, $.50/word for copywriting projects.
So, a freelance copywriter might charge a per word rate rather than what I do with per x words for a writing project.
Should I Go With a Freelance Writing Hourly Rate?
For writing jobs, I wouldn’t suggest going with an hour rate for your freelance rates. You make less money if you are a fast typer, right?
Instead, think of hourly pricing for other online jobs.
I you’re still wondering, what are good hourly rates for a freelance writer, what I can advise you is that if you do editing or proofreading work to charge a minimum of $45/hr or $50/hr is good.
Here’s a good hourly rate calculator to calculate your hourly wage.
Typically, this is a progression of a freelance writer:
1. One Off Pieces
In the beginning you might land a freelance writing job that’s only one project or one blog post. This might even be a paid guest post.
These types of gigs from a prospective client are fun and exciting and it helps you figure out your niche.
Typically your freelance writing rate may be on the low side but you’re new and you’re learning the ropes to having a freelance writing business.
Once you have a handle on freelance writing, you soon start to realize where the money is. And that is with your niche.
It will be your freelance writing services and writing skills that will set your freelance writing rate at this time and help you decide how much to charge for freelance writing.
From the one-off pieces you learn which topics you enjoy writing about and which ones give you the most income. You also learn what type of clients you enjoy working with.
Similarly, you can specialize what you call yourself.
For example, from web writer to freelance content writer to sales copywriter.
At this point you can be a bit choosy on which freelance writing jobs you pick.
3. Recurring Work
When you’re in the “thick” of freelance writing, you will try to find ways to sustain this workflow. So that means finding recurring work.
You also might explore other services to diversify your income. Some extra services you might offer are:
With recurring work you may give a discount on your freelance writing rate because it is consistent work that you don’t need to pitch every month. Many seasoned freelance writers have bundles of projects like – 4 blog posts, 2 emails, 3 social media posts for $500/month.
Freelance writing rates per projects like four blog posts might be $400 and your rate for two emails might be $100. So for this client you are discounting your social media post writing when you give them your freelance writing rate.
At this point – probably a year into freelance writing – you start to really fine-tune your hustle strategy for marketing your freelance writing business.
This might mean optimizing your pitch so that you land the right type of client. Or, it might mean using cold pitching as a new tactic for high-paying projects.
As a more established freelance writer, you will learn what to do to land more projects and raise your freelance writing rate.
This is where you can play with your freelance writing rate and see “how far you can go.” I tell my students in Writeto1k to increase their freelance writing rate with every new job that comes their way.
This is how I moved on the income ladder.
Check Industry Standards for a Freelance Writing Rate
Contently, a content marketing platform and a portfolio platform for freelance writers, has a handy infographic on the states of freelance writing rates back in 2018. You can use this as a loose guideline for your current freelance writing rates and see which types of projects yield better income.
You can also check Who Pays Writers, which is a database of other freelance writers sharing their freelance writing rates for magazines and businesses.
If you are thinking about writing for a certain publication, go to this site, plug in the name of the publication and see if others share their freelance writing rates.
Looking at Specific Writing Projects and What Clients Pay For Them
You can also look at the specific writing project and charge accordingly.
Let’s look at a few of them.
1. Email Writing Rate
Your freelance writing rate for email writing can vary from $150 per email all the way to $1000 per email.
When I started my new service, I charged $150 per email with my goal of being $800 per email.
It’s not uncommon to set your freelance rate at $1,000 for an email sequence.
2. White Paper Rate
White papers are specialized reports that many B2B businesses use.
For your project rate, you can charge anywhere from $2,000 for a white paper to making over $300k a year with this service.
Potential clients know the value in white papers to help them bring in more business and will pay for that.
3. Blog Post Rate
Blog post writing is the most common content type freelance writers offer.
Because of this, blog post writing rates vary drastically.
Rates can be as low as $25 a post all the way to $1,000 a post.
For example, you might be wondering,
How much should I charge for a 500 word article?
This is based on your standard rate and changes depending on the project needs. For example, is this 500 word article needing an interview? Is it a case study? Landing page copy?
Or magazine article?
All of these incidents change the freelance writing rate. For me, my standard is around $400 per 500 words.
So even if you are writing a 2000 word essay or article, use your standard rate and then look at the project needs and charge accordingly.
Freelance copywriting is how you can move from low paying blog writing to higher paying blog writing rates.
The writing niche you are can also dictate how much you can charge clients for a blog post.
Lifestyle writing or travel writing niches typically have lower rates than business niches like SaaS.
4. Magazine Writing Rate
Magazine writing pay $1.00/word and more!
If you are set on this route for paid writing, make sure to check out the editorial freelancers association rates database.
This will show journalism rates too.
Setting Your Freelance Writing Rates
It’s up to you to set your freelance writing rates and learn how to negotiate a higher rate when the time comes. It’s also up to you to pick the right jobs so that you can turn this into a livable income.
Free free to use the steps in this post on setting your freelance writing rates for the first time.
Don’t over think your freelance writing rates as well.
Go with your gut instinct and always ask yourself, “how many hours will this project take?” and from there you can figure out how much money it would be for that project rather than figuring out the average freelance writing rates per word.
You can also segment your services and have a base quote for each service. For example, blog posts of up to 1,000 words is $100, emails of 500 words is $150, white papers of 1500 words is $300.
This freelance writing rate will change based on each unique project.
Over to you – what is your freelance writing rate and how did you decide on this? Share with me in the comments and don’t forget to pin this!