How to Maximize Your Marketing Power as a Budding Freelance Writer

Does the thought of having to “sell” yourself rub you the wrong way?

You decided to work from home as a freelance writer and thought all you had to do was show prospects a few of your samples and poof! they hire you.

Somehow you got the idea that you don’t need a website or blog or even be on social media to freelance write.

How to Maximize Your Marketing Power as a Budding Freelance Writer

But, I’ve got something to tell you – if you want to make a living from writing and be able to stay home and control your own destiny, you gotta market yourself.

Don’t confuse that with selling yourself. Marketing is just a fancy way of saying you need to let others know that you are for hire.

You need to also let them know why they should hire you.

But, what if you’re just a budding freelance writer? You don’t have any samples to show, a website and heck, you don’t have any clients either.

To truly maximize your marketing power, here are three things you can start doing to increase your chance at landing your first client.

1. Rely On Your Network

Everyone has a network of people they can ask for help. It can be your co-workers, your friends, family, neighbors, extended family, online bloggers or even past bosses you’ve worked for.

When switching to a new profession the best thing you can do is tap into your natural market. Do you go to the gym? See if they have a website and ask if they need someone to spruce up their copy.

Going to a school function for your child? Let the teachers and other moms know you’ve made the switch to do some online writing.

Volunteer at a church? Ask if they need a writer for their newsletter.

There are endless opportunities just outside your door. Your clients don’t all have to be online for you to get started as a freelance writer.

One freelance writer I coach told me she’s going to local businesses and bartering with them – she’ll do some writing for free in exchange for a testimonial. This kicks your marketing strategy up a notch because not only will you secure a sample, but also a testimonial – and social proof is a powerful indicator of your credibility as an effective writer.

2. Start Guest Posting (On High Authority Sites)


This may be a tough one for brand new writers but it isn’t impossible. New writers can definitely score a guest post on big sites like Problogger, Kissmetrics or Scary Mommy.

When I first started, I didn’t think I could land a guest post on a popular site, so you know what I did? I did nothing! I didn’t even TRY to pitch to big sites because I just psyched myself out.

And you know what else? It wasn’t until one of my course participants told me that she landed a contributorship to the HuffingtonPost that I actually thought, wow, she’s a new writer and landed an awesome guest post, so what’s holding me back?

Learn from my mistakes and don’t think you can’t land a guest post on a high-ranking site! Go ahead and pitch to Huffington Post or SmartBlogger. What’s the worst that could happen? They could say no, or not even say anything.

But imagine if they said yes.

3. Always Be Marketing

This is the difference between writers that are just doing this for fun and writers that are doing this to pay the bills.

All freelancers are hustlers, whether you have a full client list or not. You learn quickly that even though you have enough clients to pay the bills, this doesn’t mean you’ll have enough clients next month.

Freelance writing can be stable – I’ve been writing for a year for several of my clients and I have many more that I’ve been writing for almost a year – but that doesn’t mean you should stop marketing yourself.

I encourage you to start blogging. This is the best way to start marketing your content. Of course, to market your content you need to be on social media.

So, get a Twitter and LinkedIn account and start sharing content to get noticed.

There are even other ways to market yourself if you’re new to writing:

  • Link to your portfolio or website in your author bio (and make sure to say your are for hire)
  • Advertise on your Twitter bio that you are a freelance writer for hire
  • In blog comments mention that you are a freelance writer
  • Create a writer website!
  • Join Facebook groups of where your ideal clients hang out and contribute to the discussion

Be Seen

There are thousands of writers out there hustling hard. It’s your job as a new writer to shine brighter and be seen clearer.

Whether it’s advertising in your local newspaper or starting a blog and sharing your content on social media, if you’re a new writer your job is to land a client.

Once you pass that first hurdle, your second job is to wow your client and continue to land more clients until you are making a living from writing.

Sounds easy eh?

If you definitely want to freelance write, then consider taking my course Write Your Way to Your First $1k. It’s made for new writers like you and will walk you step-by-step to get your first client and first $1,ooo as well as help you succeed beyond that.

Over to you – what’s holding you back from landing that first client? Tell me in the comments and please Pin me 🙂

Hi I'm Elna and I'm a freelance writer and mom blogger. I help people just like you become a profitable freelance writer. Within 6 months of starting my freelance writing business from scratch I was able to earn a full-time living as a part-time freelance writer while taking care of my twin toddlers. Check out my free email course Get Paid to Write Online and learn the steps you need to take to be a freelance writer.

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Dear Elna, This is a very informative, practical tips-centric blog that you have shared!! Thanks very much for sharing these minute details to market myself as a Freelance Writer. I have started implementing most of these tips one-by-one. You are truly an inspiration for me as you manage to work as full-time writer by ‘tackling’ your twin angels. Your articles are always thoughtful, helpful and encouraging for helps me to stay hopeful while travelling my Freelance Journey!! Keep it up & going dear! Sincere regardsReply to Sneha
Hey Sneha, Thanks so much! I’m happy to hear that my tips and strategies are helping you out in your business. Good luck!Reply to Elna
Thanks & my pleasure Elna!!Reply to Sneha
The hardest part for me was shelling out the first one hundred dollars for a self hosted site. The second hardest is second guessing myself, the irony is that I actually do have a degree in communications and clips from a newspaper, but they are three years old. I took a break to be a SAHM. Now I have to get new clips that are up to date and in the area I want work in.Reply to Amber
I hear ya! To really succeed, you need to invest in yourself! That’s great you took the step to set up a site. You have the experience behind you (with writing) so creating new clips is only a small hurdle. Once they are made and up in your portfolio, you can actively start pitching! Good luck!Reply to Elna
Hey Elna! Great post! I’ve been wanting to start a writing career for a while. But I haven’t really known what that will look like. I still haven’t decided if I want to do freelance work or not. But I did just start a new blog. Whooohoooo! Anyways thanks for the tips!Reply to Eli
That’s great Eli! You seem to be on the right track with your B2B idea. Freelance writing is more B2C and while profitable, I know that selling to businesses is more profitable. Good luck!Reply to Elna
Thanks for these wonderful tips. I must say we cannot sit and keep bidding to get our freelance writing career to get on the rails. Personally I have seen a huge difference after constantly marketing my services on social media like LinkedIn and Twitter.Reply to unaiza
Hi Unaiza, Thanks! You’re right – you won’t make a living by constantly having to pitch and pitch and pitch. There has to come a time when prospects seek you out. For that to happen, though, they need to know you exist! Marketing helps with that. Thanks so much!Reply to Elna
These are great tips for freelance writers. It is really important to rely on the network you build as much as possible. Keep up the great work and live unstoppable!Reply to Rhonda
Thanks Rhonda! Yes, networking is soo important, especially for online businesses. I find most of my work is a result of the people I know. Thanks!Reply to Elna
I am suddenly beginning to see a whole new season open up for me when it comes to marketing and creating my business. I am stepping into a whole new tribe of people to learn from and be encouraged by! This is Great Stuff!Reply to Teresa
Hey Teresa! Thanks for coming over 🙂 I love meeting new readers. So happy to hear that you are going to kick it up a notch. I know when people hear about marketing they automatically think sleazy. But, really it’s not. It’s a great way to get your name out there!Reply to Elna
Hi Elna, Marketing our services is inevitable for freelance writers like us. If we market ourselves on social media through our useful content, we’ll present ourselves as freelance writers. Elna, some doubts are discouraging me as a freelance writer as I’m Indian. They’re: 1. When hiring, clients prefer to hire U.S based writers. In this case, what is the meaning of global village concept? Isn’t it discrimination to other country writers? 2. What is Anglican culture and how should I develop it as an Indian writer? 3. You use Photoshop to design your graphics. Nice work. I use Canva. Is it possible to design like you using Canva? If yes, how to create overlay shade? Thanks for your helpful nature to other writers.Reply to Venkatesh
Hi Venkatesh, I understand you see a bias towards US writers. I’m Canadian and I’ve had no issues. I also know there are some popular writes like Bamidele from Nigeria and he’s had a lot of success. His site is I’m not familiar with Anglican culture and how it relates to content writing. As for photos, yes you can do that in Canva. YouTube some Canva tutorials so you can start creating great visuals for your blog posts. Thanks for stopping by!Reply to Elna