Have you been struggling trying to figure out the best freelance writing niche for you?
You want a freelance writing niche that pays well and you can write with ease, and that can help you land freelance writing jobs easily.
What type of writing niche is that?
That’s the biggest question of all, but for now, let’s focus on the most profitable freelance writing niches for 2023.
These are niches that are popular and in need from businesses and brands online.
But, what about being a generalist freelance writer?
This means not having a freelance writing niche and writing in a variety of niches.
For a lot of new freelance writers, this is common.
You try to land any freelance writing job in any freelance writing niche, and before you know it, you get paid to write a post about hair loss in teens, Pinterest marketing tips and introduction to IoT.
This is fine and expected, but over time as you pick up more and more clients, you want to hone down your niche and find the most profitable writing niche for you.
The list items in this post are the top freelance writing niches that are high-paying.
I suggest, however, not to randomly pick a freelance writing niche from this list based on yearly salary and income potential.
The niche you choose should be one that you are somewhat familiar with or have an idea of the industry behind the niche topic.
To help you out, I’ll dive into what a freelance writing niche is, how I found my freelance writing niche in the digital marketing industry and the most high-paying freelance writing niches with a yearly salary, topics and blog post ideas.
What is a Freelance Writing Niche?
A freelance writing niche is a specialization in writing.
Your writing niche is a focused area in writing like writing press releases or blog posts where you are experienced in and knowledgeable of writing about.
You can have a broad freelance writing niche like finance and niche down to specific topics within finance like cryptocurrency or investments.
By finding a freelance writing niche, you are investing in you to become an expert in your niche. This is what happened to me.
This means you don’t need to be experienced when you decide on a freelance writing niche.
You will, over time, gain that experience.
And something happens once you become the expert in your writing niche – brands start seeking you out and they are willing to pay you more for that expert knowledge.
When I started as a freelance writer, I picked up any gig that came my way, and many of my gigs were in different niches.
But, over time, I learned which freelance writing niche I enjoyed writing about the most, and that led to more freelance writing jobs.
Eventually, after years of writing in my freelance writing niche, I can call myself an expert in the subject matter.
How Did I Find My Freelance Writing Niche?
But, when I started, I had no idea about marketing or digital marketing.
Before I was a freelance writer, I used the Internet for YouTube and Facebook! I never started a business before and was happily working in the school system.
Then I became pregnant with twins and the thought of leaving them didn’t work for me.
Plus, the costs for daycare would eat up any paycheck I earned from working outside the home.
I needed to find a way to stay home, and that’s when I found out about freelance writing.
Here’s my YouTube video on how I found my niche when I had no experience in that niche topic.
My video goes into more detail than I will in this post, but in the beginning, I ended up choosing three niches: health, natural parenting and personal development (psychology).
After I chose my three niche topics, I created writing samples, and in doing that, I was also looking for ways to market my freelance writing business.
This lead to a guest post on what I was learning – social media marketing.
I was also signing up for social media platforms like Twitter and LinkedIn, and through this process, I guest posted more on digital marketing topics.
This was my way of gaining experience in a new niche as a content writer – digital marketing writing.
From there, a brand reached out to me to do some editing and writing about social media marketing. And that is where it began for me.
Over time I either guest posted or picked up clients in the digital marketing niche and gained experience.
I also started an email list and created products as another avenue of gaining experience.
This process took time, and I want to let you know that the writing niche you pick doesn’t have to be one that you are entirely familiar with. It can be a niche that you want to learn more about.
Top Freelance Writing Niches + Salaries
Now that you are familiar with what a writing niche is let’s get into the top writing niches for 2023.
These topics are either always in demand or emerging.
As a freelance writer, we want to ensure that the writing niche we choose will have the biggest return for our investment (ROI).
Keep in mind you should pick a niche that’s in need of written content that you’re interested in writing about, and most importantly, if the business has the budget for content marketing.
To help you out, you can also check out my YouTube video.
Consumers spend millions each year using credit cards, loans and other banking products.
This means that banks, credit card companies, and more have a lot of money to pour into content creation.
Currently, there is an excessive need for finance writers, and what’s great is that the companies have the budget for experts in this writing niche.
Most of the larger finance companies are looking for unique angles and engaging stories.
There are no fluff articles for this writing niche – only high-quality and valuable content.
You can see on the Contena Job Board that well-known and established brands are asking for specific finance topics for their site – with the average yearly salary of $52,000/year.
Topics in need in the finance writing niche include:
- Personal finance
- Financial stocks
If you’re new to the finance niche, find topics you feel comfortable writing about. The personal finance niche incorporates a lot of ideas that are well known to people like budgeting, using credit cards or deals and couponing.
You can draw from personal experience to write topics in those personal finance niche.
Here are some examples you can write for your writing samples.
- 10 Best Budgeting Apps to Help Plan Your Month
- How to Spot the Best Deals When Buying a Car
- The 3 Credit Cards College Students Must Get
Cryptocurrency is its own content type because a lot of finance writers don’t know how to write about mining and cryptocurrency.
Cryptocurrency is hot right now, but it’s not a trend that will be going away soon. According to Nasdaq, blockchain is one of the fastest and top growing skills to acquire for millennials.
If you’re passionate about this niche, you can easily find freelance writing work.
Looking at the Contena Job Board, the average monthly salary starts at around $1,000 a month.
Topics in need in the cryptocurrency writing niche include:
- Bitcoin mining
- Crypto credit
If this is a new writing niche for you, here are some topics you can use for your writing samples.
- Why Libra is Different Than Bitcoin
- 4 Best Methods to Predict the Future of Bitcoin
- How to Tell a Cryptocurrency Scam Before You Fall for It
Since this is a section within finance, this is a core niche that will take time to understand and learn.
So for more new freelance writers in this niche, you’re going to spend more time reading and learning about this writing niche before you feel confident in writing a writing sample.
Travel markets are targeting millennials who want to devote their finances to once in a lifetime experiences, as well as young retirees who wish to complete their bucket list before it’s too late.
You have to be a skilled storyteller with the ability to find travel stories that most have never heard of.
Using the Contena Job Board, you can see that travel writing is profitable, with the average salary being $52,000/year.
Topics in travel writing include:
- Travel guides
- Restaurant reviews
- Hotel reviews
- Travel deals
- Travel Lifestyle
As you can see, there are a lot of topics you can draw from as well as personal experience you can lend to travel writing.
To help you find some topics for your travel writing samples, check these out.
- Ultimate Travel Guide to Sweden
- Enjoy the Mouth Watering Experience of (Restaurant)
- The Yucatan Peninsula – What You Need to Know
The travel niche does need writers that have had experience in what they are writing about, so even if you want to be a travel writer, you must have some great and interesting experiences traveling to different destinations.
4. Digital Marketing
Every year more and more businesses and entrepreneurs flood the web to conduct the majority of their business online.
This means they’re relying on digital marketing companies, such as email newsletter companies, optin services, online accounting software, online hosting, and more to boost sales.
Most of these companies want long-form content, which is in-depth guides or tutorial-based content. They are also up-to-date with market trends.
This is the niche I write in, and I enjoy the variety of topics you can write about in digital marketing.
The Contena Job Board has over 70 digital marketing writing jobs for you! The average salary for a gig in this niche is $58,000/year.
Topics you can write about in the digital marketing writing niche include:
- Affiliate marketing advice
- Email marketing
- Social media – Pinterest, Instagram, Snapchat etc…
- Push notifications
- Search engine optimization
For your writing samples, the best samples are ones that show the expert knowledge you have about aspects of digital marketing. Most content in this writing niche is long-form.
Here are some writing samples you can use for writing clients:
- 50 Unique Ways to Repurpose Content
- 17 Optimized Content Upgrades to Grow Your Email List
- How to Use SEO On a Landing Page for More Conversions
- Easy Ways to Find Out Who Opened Up Your Emails for More Business
For education writing, you have two huge markets you can target – private student loan lenders and universities.
Both are sitting on huge piles of cash and need content writing to stand out and attract new leads.
And if you are a teacher, you would make for a great freelance writer!
You can use your experience as a teacher, student, coach, homeschool mom or tutor to write in this writing niche and make money online.
On the Contena Job Board, there are many education writing jobs available. The average salary is $47,000/year and can make for some sweet side income.
Topics that are in need of the educational writing niche include:
- College life
- Education manuals/curriculums
- News topics
- Daycare and Pre-k
To help you build your portfolio, here are some writing samples:
- 8 Ways You Can Miss a Student Loan Payment
- 10 Best Banks to Consolidate Student Loans
- Best Preschool Fall Curriculum For a Hands-On Experience
- What the Experts Say About Separation Anxiety in Preschool Kids
6. Alternative Health
More outlets are needing writers who are well-versed in the cannabis market to talk about it because the industry is a huge money maker.
The alternative health market is profitable for many other industries as well, such as
- Chiropractic care
- Essential oils
- DIY therapies
Because of the huge alternative health market, there is a great need for these types of writers.
I recently received an email from a health and wellness company specializing in the CBD oil industry, seeking a health writer.
The Contena Job Board shows a lot of alternative health gigs from big brands and high-paying businesses. The average salary is $52,000/year.
Some health topics that brands and businesses are seeking currently are:
- Organic Living/Non-GMO
- Specialty diets – Keto, Intermittent, Paleo, etc
- CBD oils
- Addiction Recovery
- Senior living
If you are interested in writing in this writing niche, here are some blog post ideas for your portfolio.
- 5 Ways Meditation Can Help With Weight Loss
- 10 Proven Methods to Lose Weight After 40 Years Old
- 47 Easy Ways to Help Your Child With Anxiety
7. Book Writing (Ghostwriting)
Many business people, coaches, and solopreneurs often want to publish books about their lives or industry topic.
Many of them aren’t writers and look to hiring a ghostwriter to write that book for them. Others hire freelance writers to proofread or edit their books.
You can easily break into ghostwriting by offering freelance writing services or book editing services.
On the Contena Job Board, they don’t usually specify ghostwriting or book writing projects, but these types of gigs are usually referrals from established clients in your niche.
Ghostwriting rates vary, but profitable writers earn around $3k/per month or more.
As a ghostwriter you might be responsible for:
- Social media posts
- Blog posts
- eBook writing
Topics range on what book writers write on since influencers, brands and small businesses seek ghost writers for their books.
8. Video Script Writing
More and more online businesses are seeing the potential of video marketing.
Video is dominating the marketing channels, and you can be ahead of this curve by offering video script writing to businesses.
Social media profiles like Facebook, Pinterest and Instagram, are all incorporating video to follow this trend – and businesses are noticing.
Looking at the Contena Job Board, you can see that video script writing is hugely profitable, with rates between $.30-.70/word.
Types of projects you might do as a video script writer include:
- Course lessons
- Promotional campaign videos
- Tripwire video copy
- Sales page video copy
Similar to ghostwriting projects, video script writing can incorporate writing in a variety of niche topics, depending on the clients you pick up.
9. White Paper Writing
Email marketing is still one of the only marketing channels with a return of investment of 38:1.
More and more people prefer marketing emails as a way to score deals, learn more about products and stand behind trusted brands.
One way to capitalize on this is to offer white paper writing for lead magnets.
A lead magnet is a free offer to incentivize your email list. For example, I offer a free course to help new writers learn how to become a freelance writer.
Others may offer a free eBook or cheatsheet.
Businesses can use white papers to grow their email lists and attract potential leads.
White papers are also considered one of the top paying niches around.
According to the Contena Job Board, rates for white paper writing are high – $6,000/month or more.
Topics for white papers vary, as does video script and ghostwriting topics.
White papers are usually written for the B2B market. This is business-to-business and is the niche I write in to make a living as a writer.
10. Food & Wine
Yes! Your love of food and wine can earn you money in the writing world! It’s not always the easiest market to break into, though.
There are many different avenues you can take in the niche of food, from recipe developer to copy writing for a wine website to ghostwriting a cookbook.
My suggestion is to seek out magazine projects to build up a credible portfolio. For example, freelance writer friend Carrie Madormo writes for top magazines and provides food and parenting content.
On the Contena Job Board, they have a Lifestyle section with a variety of B2C (business-to-consumer) gigs like beauty and food.
The average salary as a food writer is $52,000/year.
Topics you might write about as a food & wine (coffee) writer might be:
- Cooking techniques
- Product reviews
- Recipe developer
- Food events
- Industry news
- Wine/beer copywriting
If food and wine is something you’re interested in writing about, here are some blog topic samples for you:
- 24 Advent Treats You Can Make With Your Child
- How to Make a Simple Banana Oat Baby Cookie
- 10 Fall Coffee Hacks You Can Try Today
11. Email Writing
Email marketing is here to stay, and it’s the most effective way to nurture leads and convert them into customers or clients.
Businesses rely heavily on creating effective email funnels to walk potential leads down the buyer’s journey.
For this copywriting niche, you come up with copy for funnels, launch campaigns and more.
This type of writing relies on copywriting and knowing different copywriting formulas.
On the Contena Job Board, there may not be specific email writing gigs. There will be, however, copywriting gigs or writers needed for a business’ content marketing strategy.
The average salary for this niche industry is $58,000/year.
Type of projects you may do as an email writer might be:
- Email sales funnel
- Landing page copy
- Marketing material
- Email campaigns
As a writing sample, you can provide a mock email or newsletter to show effective email subject lines and copywriting tactics.
12. Software as a Service (SaaS)
Software as a Service (Saas) is a type of software license and delivery model where you pay a subscription to use the software which is hosted at the business and not installed on your computer.
A good example of this is ConvertKit, which is a marketing platform that allows you to manage email subscribers, send out emails, create opt-ins, and more all from an online account.
Even big companies like ConvertKit need to explain their product to potential customers through website copy, email newsletters, and tutorials – making this a very popular and lucrative freelance writing niche!
And it’s the niche I’m in!
Because SaaS is a profitable business model, companies can afford to pay freelancer writers well to create this content.
In fact, SaaS writers make an average of $69,700 per year!
This is definitely a profitable freelance writing niche for 2023!
As a freelance SaaS writer, some topics you may cover include:
- How To’s and Tutorials
- What Is…?
- Round-ups (apps, statistics, etc.)
- Versus/Alternatives Posts
- Case Studies
- Client Success Stories
- Product Updates/Announcements
Just remember that while this is technical writing, as a technical writer, it needs to be presented in a way that is easily understandable for an average reader.
13. Outdoors/Backpack Life
For those who enjoy backpacking, camping, and all things outdoors, this is a profitable niche for you!
There are many publications out there that hire freelance writers to share their experiences and stories when it comes to their outdoor adventures.
This may include writing about weekend camping trips, developing outdoor skills, and guides to the right gear to use when backpacking.
The average salary for an outdoors/backpack life writer is around $50,400 per year!
If you want to pursue this exciting freelance writing niche, you can pitch your content to magazines, blogs, travel agencies, tourism sites, and businesses that sell outdoor/backpacking gear!
14. Anime Writer
I was very intrigued when this type of writing job kept popping up on Contena. I figured it was production companies looking for people to write anime scripts.
I was wrong! There seems to be a whole industry centered on producing anime-related content and a constant need for freelance anime writers.
The average yearly salary for this specific niche is around $60,400 per year!
Many publications and prospective clients will hire freelance anime writers to cover popular topics in the anima industry such as:
- Anime Reviews
- Product Reviews
- Anime News
- Anime Cons and Events
- How-To Guides
- And More!
This is a very specialized freelance writing niche but if anime is a huge interest and passion of yours, why not pursue this?
Fitness and exercise is a huge niche and there is no shortage of websites, magazines, and publications that need freelance writers to write about healthy living, weight loss, nutrition, and more!
And the best part? You don’t need to be a personal trainer or registered dietician to land big-paying freelance jobs!
The average income of a fitness and exercise writer is $50,00 per year! How exciting is that?
You can really flex your muscle in this freelance writing niche (pun intended) by pitching topics such as:
- Weight loss
- Specialty diets
- Health and Lifestyle
This is one of those niches where personal experience really comes into play. Publications love hearing success stories of methods and tips that work in real life!
All around the world, many governments are legalization the use of cannabis. For this reason, more and more independent dispensaries are popping up and looking for freelance writers to create their content.
In fact, by 2018, the global cannabis market was worth $4.6 billion dollars! And it’s not slowing down anytime soon.
When it comes to freelance writing niches, alternative health products are super popular. You can take advantage of this market growth by targeting your writing services at dispensaries, CBD stores, and cannabis blogs.
Build up your business and you could be earning around $33,000 per year or more.
Of course, it helps to be knowledgeable in this particular niche so that you can pitch solid topics such as:
- Myths and Facts
- Cannabis Accessories
- Informational Guides (how to consume, the different types of cannabis, etc.)
Many people are out there Googling cannabis-related terms so businesses in this industry could use an amazing writer to help boost their SEO and grow their business!
You need any specialization to become a freelance writer in one of the top-selling writing niches – entertainment!
However, you do have to have a knack for creating content that focuses on trending topics and sells quickly.
What’s good with using Contena to find writing jobs is that one of they categories is Entertainment with many entertainment writing jobs!
The average salary for an entertainment writer is $47,000 per year.
So if you like to stay “in the know”, you can make good money writing about topics such as:
- Celebrity Gossip
- TV Episode Recaps
- Movie Reviews
- Music Releases
- Social Events
- Award Shows
There are many publications out there that hire freelance entertainment writers such as blogs, magazines, and more!
Becoming a freelance writer is all about following your passion so, if you are passionate about sports, this could be the perfect niche for you!
To be a freelance sports writer, you really need to know what you’re talking about.
This is why being a sports fanatic really helps.
There are many ways you can approach this freelance writing niche and earn yourself a really good income ($51,000 per year to be exact!).
Sportswriters perform a variety of tasks such as:
- Reporting on Sporting Events and Players (scores, player stats, interviews, etc.)
- Writing Press Releases
- Writing Copy for Ads
- Attending Sports Events
There are so many publications out there that cover sports and sporting events so there’s no shortage of sports writing jobs!
The great thing about becoming a beauty/fashion writer is that you can start your own lifestyle blog to get started.
This can lead to writing for high-profile brands, models, designers, and other important figures in the fashion and beauty industry.
Imagine making $52,000 a year writing about your passion!
Topics you can write about include beauty product research, makeup tutorials, skincare products, fashion, style, trend alerts, and more.
Just like entertainment writing, this freelance writing niche is all about staying up-to-date with current topics and trends.
When it comes to high-paying freelance writing niches, tech is a broad topic that spans a broad audience.
But, if you are technically inclined, it can be a lot of fun!
Companies all over are looking for ways to bring their technology to a wide audience of both consumers and businesses – and will pay writers to do this.
The average salary for a tech writer is $64,000 per year.
Topics in this niche include B2B technology, blockchain, cyber security, software manuals, engineering, and so much more!
I consider this a fun niche to write in because you have to craft your content according to who you are speaking to, whether it’s laypeople, technical people, or a business audience.
21. Real Estate
Long gone are the days where real estate agents could find success by slapping a for-sale sign outside of a house and passing around business cards.
The real estate industry has caught on to the importance of online marketing and many agencies will hire freelance writers to create compelling and attention-grabbing content.
They also need people to write real estate-related documents.
And they’ll pay to the tune of $59,000 per year!
In the real estate niche, you can write buying guides, legal documents, eviction notices, and lease renewal terms.
You can also branch out and write about home decor, mortgage tips, landscaping ideas as well as newsletters, press releases, and social media posts.
You’d think that every parent and their dog would be out there writing about parenting and making money but this is still a highly lucrative niche with many, many companies and brands paying freelancers to write about this topic.
With so many parents seeking advice on the internet, this is probably still one of the best freelance writing niches!
Imagine making $52,000/year per year! Yes, please!
The topic possibilities are endless but some popular parenting topics include:
- Family Life
- Product Reviews
- Single Parenting
- And More!
And, just like the beauty/fashion niche, you can start out by running your own parenting blog. I have two that I manage (Smart Mom Ideas and Imperfectly Perfect Mama) that really helped me get my foot in the door as a writer in the parenting niche.
6 More Profitable Freelance Writing Niches for 2023
If you noticed, I’ve been pooling data from Contena to show you the best writing niches to make money. Contena is a job board that also has alerts and has a huge catalog of writing leads.
If you’re interested in signing up to Contena, use my special 10% discount code elna10. You get 10% off any option or 10% off each payment if you choose the payment route. AND if you pay in full you receive a 20% discount PLUS your coupon will stack on top of that!
Contena shows more profitable niches for you. So here are six more niches to try out.
- Grant writing – The average salary is $45,832/year. Grant writers are responsible for grant proposals.
- Wellness Writing – The average salary is $48,000/year. Topics include emotional wellness, mental health, spiritual wellness, holistic health.
- Makeup writing – The average salary is $53,661/year. This is a different niche to beauty/fashion writing. You would write about makeup, trends, news and beauty tech.
- Relationship writing – The average salary is $60,187/year. Topics include dating advice, intimacy, trust and commitment, family, fun and adventure.
- Craft writing – The average salary is $63,395/year. Blog content includes lego crafts, paper crafts, seasonal crafts, craft supplies and craft ideas.
- Pregnancy/postpartum writing – The average salary is $63,216/year. Topics trimester symptoms, ultimate guide on postpartum challenges, breastfeeding, prenatal tips and nutrition/health.
These Are the Highly Profitable Writing Niche Services to Try
Up until now we talked about mostly specific topics like finance or alternative health as a writing niche. But, if you noticed I mention some services in that list like ghostwriting.
If you went though that list and STILL haven’t found a writing niche for you, try your hand at these specific services under your writing niche.
1. Case Studies
A case study is a summary of a person or businesses that has success based on a product. For example, if your client is in the sleeping aid promoting their Sleep Pillow they may have a case study about how people with sleep apnea sleep better with the Sleep Pillow.
As a case study writer, you would interview a person or business and share their story of their problem before and after using your client’s product or service.
As a stay at home case study writer, you can make $5,432/month.
2. Copywriting Sales Pages
As a copywriter you can dive down into writing sales pages and really make a living. Bloggers, course creators and entrepreneurs know that creating their own products means a sustainable income.
But, to really sell their products they need a converting sales page and that’s where you come in!
As a sales page copywriter you can expect to make $6,267/month.
3. Course Writing
I mentioned before but more and more bloggers, small business owners, coaches and more know the benefits of creating their own product.
And right now online learning or e-learning is popular and profitable. The e-learning industry is expected to make 300 Billion by 2025!
You can make some of that money by providing course writing as your writing niche. You would be responsible for creating the outline and course lessons for each module.
As a curriculum writer, you can expect to make $6,230/month.
4. Social Media Writing
A popular social media platform for entrepreneurs right now is Instagram.
In fact, one of the top job skills to put on your resume is understanding Instagram. Whether you do social media writing on Facebook, Tik Tok, Instagram or Twitter, simply having this skill listed as a writing niche will help you gain clients immediately.
Business owners just don’t have the time to be on social and they often outsource this task to a freelancer.
Social media writing is profitable. You can make $4,504/month.
5. Product Description for eCommerce
Since the pandemic, more and more people are going online to shop. And this is big for the eCommerce industry.
In 2021 alone, the growth for eCommerce grew 13% and in in total made $204.6 billion.
As a writer, you would write product descriptions for eCommerce brands. This would be on their shop page and it’s possible to write in a variety of products like beauty, shoes, clothing, home decor and more.
For example, over on Contena, a premium job board, they have listings for product descriptions like this one for writing for Amazon.
As a product description writer, you can make $3,647/month.
6. Long-form SEO Writing
One of the top priorities of online businesses is to rank in Google. If they can get their pet boarding business on the first page of Google, they will gain clients every day.
However, CEO’s often don’t know how to rank in Google and end up hiring a freelance writer to write optimized SEO articles.
Long-form articles are typical in the B2B niche and sometimes in the B2C niche and is a service I provide on my writer website.
If you need help writing SEO articles, take my 1-hour class, The Fast Track to SEO Writing.
SEO writing pays $3,246/month.
While food/wine is on this list, recipes aren’t.
A booming writing niche for 2023 is food and recipes.
Up to 4.7 million people are working from home and many want to stay like this.
When people are home, they cook. As a freelance writer, this writing niche is broad enough that even new freelance writers can get a crack at this niche, but niched down enough that specialized writers could profit.
Examples of different freelance writing niches in the food industry:
- Ghostwrite cookbooks
- Help with recipe development
- Write complex recipes
Who is Hiring Freelance Writers in 2023?
Check out my video on who is hiring freelance writers RIGHT NOW so you can align your freelance writing niche to your ideal client.
Your Writing Niche Revealed
There ya go – an in-depth look at the best freelance writing niches to get started with.
While some of these top writing niches need some experience, you can gain that by guest posting and starting a blog.
Over time, you will pick up industry jargon and learn the most up-to-date news to help you become an expert in your freelance writing niche.
Now it’s your turn – what is your niche? Share in the comments!