How to Prove Yourself on Your Blog and Earn More Readers From It

Has blogging become a chore for you? What used to be the first thing on your to-do list is now the last thing on your mind.

You now dread having to write for your blog.

Having a blog is a huge commitment that many new bloggers fail to recognize. Not only do you have to come up with blog topics frequently, but you need a consistent content schedule and awesome and share-worthy posts. It’s a lot of work.

How to Prove Yourself on Your Blog and Earn More Readers From It

And it’s easy to ditch your blog if you don’t have anyone coming to it in the first place. I mean, who’s going to miss your content?

Well, if you’ve lost focus on your blog because no one’s reading it, maybe it’s time to give your blog the ol’ kick in the butt.

Make it so readers come to your blog regularly and want to share your content.

The One Thing That Makes a Blog Stand Out

Do you read Sue Anne Dunlevie’s blog on Successful Blogging? Or, Neal Patel’s on Quick Sprout?

What’s the one thing they have in common?

They have proven themselves time and time again on their blog.

Readers flock to read their posts because they know what they’re talking about. The high level of engagement isn’t a result of the attention each post gets with social sharing.

It’s a result of how they reveal themselves as a credible and authoritative source in their niche.

So, how can you, with your blog, command such credibility?

Am I Freelance Writer, a Blogger, or Neither?

Before I began my online writing business, I was a stay-at-home mom. And before this? I was an Applied Behavior Analysis Worker in the school system.

See, my background is in Psychology and education. For most of my early adult life, I poured my passion into understanding children with autism and working closely with them using applied behavior analysis, a type of behavioral therapy.

But, when I had my twins, I decided to stay home and raise them. While my husband has his own lucrative e-commerce business, we still needed my salary in order to live comfortably.

That’s where freelance writing sprang up. I decided I could be a writer, and shortly thereafter I created my website and blog, Innovative Ink.

So, why am I telling you this story? It’s because even though my background isn’t in journalism or creative writing, I have proven myself on my blog and with my big client list, that I am a writer and a blogger.

See for yourself. Here are some posts on my blog about freelance writing:

6 Foolproof Marketing Tips to Help You Become a Better Freelance Writer

Find Out the One Thing That Can Ruin Your Freelance Writing Career

Freelance Writing Jobs for Newbies: Landing Your First Client

And, here are some posts about blogging:

Use These 3 Ingredients for the Sweetest Bite Sized Blog Post

5 Rules Every Blogger Must Know to Ace a Post Your Teacher Would Fail

How to Create an Awesome Blog Post The Right Way

So, how did I prove myself as a freelance writer and blogger? Part of how I managed to do this was by doing 3 simple things.

1. Provide Useful Information

Blogs are meant to be social. They aren’t meant for you; they are meant for your readers. So, why would you blog about anything other than useful content?

I’m not saying you can’t have a personal diary on your blog. But, if you want to grow your traffic, or, heck, generate some traffic to your site, you absolutely need to make your content useful.

How do you know what you’re providing is useful?

  • Has it been written before? Most likely, talked about topics are ones that get written about the most. While you don’t want to regurgitate information that’s already been said, if you can present it in a new light, angle or with a differing opinion, you are providing useful content.
  • Is there a need? If you try to find the answers to your questions and come up empty, I can bet other people are coming up with the same conclusion. This is a sign that this topic would make for a great blog post.
  • Am I giving my readers something to act on? Great blog posts have a call to action (CTA). It’s something you tell your readers to do. It can be anything from leaving a comment, answering a question or signing up to your newsletter. Readers will find your blog post more useful when they have to act.

Having useful information also goes a long way towards social sharing. No one will share your post if they don’t think it’s relevant or useful.

2. Provide Supportive Information

It’s good blogging etiquette to always back up your claim. There’s a lot of information online, so when you state a fact or statistic, you need to source it.

That’s why it’s recommended to link to your sources. Not only does this prove to your readers you’ve done your homework, but it also helps in providing relevant links.

Relevant links can come in the form of external links or internal links. It’s especially great if you can offer internal links of other posts you have written as a way to expand a topic you are writing about.

This goes a long way of proving your credibility.

The more content you have and the more you can provide internal links to, the greater chance a reader will hang around your blog and invest their time in reading your posts.

When you have supportive information on your blog it can also help with:

  • Illustrating your point. Sharing a relatable story, statistic or fact helps with getting your point across. My paragraph on talking about Sue Anne Dunlevie and Niel Patel, illustrated my point of proving yourself on your blog.
  • Telling your story. No one wants to read a blog post without any facts to back it up. When you can pinpoint a quote or use a graph to visualize your story better, then incorporate them into your post.
  • Adding value to your content. Anything you use to back up your story or claim shows readers that you’ve put a lot of thought into your post, creating a valuable piece of content.

3. Package Your Post to Reach the Most People

It isn’t enough to only have useful and supportive information. What do you do once you have all this information?

How do you write a blog post that will get people talking, commenting and sharing?

I’ve talked a lot about how to create good blog posts:

The Worst Thing You Can Do on a Blog Post (Hint: You’re Probably Doing It)

Stuck With Lifeless Images on Your Blog? Dress Them Up With 4 Enchanting Ideas

Use These 3 Ingredients For the Sweetest Bite Sized Blog Post

3 Keys to Improve Your Content

I’m pretty sure I have the formula down pat. But, even though I have many posts talking about crafting a killer blog post, there’s still plenty of things you can do to give your post a boost in popularity.

  • Include more “you” language and less “I” language. Blog posts are meant for readers so make sure you include them while you write.
  • Avoid the passive voice as much as possible. You want your writing to be effective and that requires an active voice. While it’s okay to use a passive voice, don’t use it all the time.
  • Create a road map for your readers. Start with a headline that hooks your readers into reading further. Next, keep your readers entertained with an engaging introduction. Finally, help them along the “journey” of reading your post by having subheadings.

Have You Proven Yourself Yet?

Becoming credible in your niche can take a short time for some and a long time for others. I found these three things to be helpful in proving myself to my readers.

How do I know this is working?

My traffic is growing weekly. I have hundreds of shares for each post. I have numerous comments that often spark a conversation.

So, if you are struggling to gain more readers for your blog, remember to provide:

  • Useful information
  • Supportive information
  • Awesome information

The start of generating traffic and social shares begins with killer content. Are you ready to prove yourself?

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Hi I'm Elna and I'm a freelance writer and mom blogger. I help people just like you become a profitable freelance writer. Within 6 months of starting my freelance writing business from scratch I was able to earn a full-time living as a part-time freelance writer while taking care of my twin toddlers. Check out my free email course Get Paid to Write Online and learn the steps you need to take to be a freelance writer.

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45 Comments

You are so right! These are definitely the ways on how to prove oneself on his own blog and attract more followers. This is such an excellent post!Reply to Freedom
Hi Elna, I must confess am falling in love with your blog. The structure, the content, everthing. I got to your blog by clicking a link on ahanow and am glad i did. I totally agree with the ideas of providing useful and supportive information. But i must say it requires great commitment. Thanks for sharing such an awesome post. By the way you just got a new reader. I be reading your blog from now onReply to Blessed
Hi, Thanks for coming on over to my blog. Although my content is geared towards freelance writers, I welcome all bloggers, WAHM’s, and solopreneurs. Thanks Harleena for sharing my content via Ahanow! She’s an amazing woman and has an amazing site. Yes, blogging does require great commitment on your part to deliver informative and great content. I feel that every blog post I put out does just that because my readers are often telling me it’s helping them. I’m glad to get to know you and hope to see you around more! ElnaReply to Elna
Wonderful information, Elna! I definitely need to spend more time on my blog. I’ve been working part time to help out my former employer and I can’t wait until that’s done so I can concentrate on the blog and the things I want to do. In the meantime, the blog is getting short shrift.Reply to Kara
Glad to know I could help! Yes, spending more time on your blog will help with getting you all the attention it deserves. It’s hard, though, do manage a blog and come up with blog topics on a consistent basis. I find that the hardest part. Thanks for stopping by! ElnaReply to Elna
As always such great info. I love to write and as most of us do, want to see my blog grow and bloom!!Reply to Crystal
This is a great post, Elna. There’s so much here to be digested – I’ll be back again and again to glean and implement your tips. Thank you for putting this together and sharing!Reply to Karen
Thanks so much for leaving a comment on my blog! Love how awesome this post is! Glad to help you write better blog posts and earn you more readers. You have great ideas on your blog so I’m sure my tips will help you out. I would head on over to see your post about delicious crescent rolls, but I’m off wheat and carbs and have to decline. ElnaReply to Elna
Thanks so much for these blogging tips. I am still very new and trying to learn and gain readers. Sometimes I think I am doing fine and sometimes I think every post sucks. I guess it all takes time and involves a learning curve. I have been here before and will definitely be back. Thanks again.Reply to Michelle
Thanks Michelle! I’m glad you found my post useful. I always want my posts to resonate with other people and help them in some way. Feel free to toot around my site, I have many articles about the basics of blogging (that I mentioned in this post as well). Thanks for stopping by. ElnaReply to Elna
Another great article Elna! I was in a bit of a ‘blogger slump’ the last couple of weeks. I have several blogs that I maintain and I do get burned out from time to time but always pull myself back up, work hard on finding my focus again and keep going. It been fun watching your blog evolve and grow in readership. You have done an amazing job.Reply to Silke
Hey Silke, Glad you stopped by. I know the feeling of having a “blogger slump.” I also manage two other blogs and I can get boggled down from all the pressure of maintaining a consistent content schedule. I find that having other people guest post a life saver! I will be sure to check out your latest blog post. Your blog is awesome BTW! You have great advice for digital marketing. Love it. ElnaReply to Elna
I should bookmark this so I can read all your posts and the links more in-depth when I have some time. I just shared it on Twitter to help me remember. I’ve been struggling with getting more people to an Indiegogo campaign for a children’s book. I bet I can get some good ideas from this post. Thank you for writing this. 🙂Reply to Dube
Thanks! I’m glad you found my site helpful. Good luck on your children’s book. ElnaReply to Elna
Great tips! Thank you for sharing.Reply to Sheryl
Thanks Sheryl! Glad to help you out. ElnaReply to Elna
Great tips Elna! I think that is a common problem for bloggers (including myself) to feel like we’re not getting anywhere when it comes to getting more readers. Useful information is something I need to keep adding to my blog, so it’s inspired me to look at my ideas and see what I can write that resonates with people and not sound repetitive. Thanks!Reply to Renayle
Hi Renayle, I hear ya! Trying to prove yourself on your blog can seem hard if you don’t have a niche or you lose focus of you true intention of blogging. But, when you know your blog is to help others, delivering content becomes a bit easier. Sounding repetitive is easy if you have a niche blog right? All you talk about is the same thing over and over again. My blog seems to be about freelance writer/blogger/WAHM, so its not entirely a one niche blog, but I like it. I seem to get more engagement, however, when I write about blogging tips rather than freelance writing tips. But, it does depend a lot on the topic. I’m glad you have the mindset to provide useful content to your readers! They will come to your blog when you provide useful content. Keep it up and thanks for stopping by. ElnaReply to Elna
Hi Elna, Awesome! I follow each of the 3 bloggers noted in that paragraph; Jon, Neil and Sue Anne, and yes they have proven themselves time and again. I feel more than anything that if you are supportive as hell you will stand out. Sue is that type of person. Before I even check my author page on Amazon she reviews my eBooks; almost all of them I believe. She’s all over it, buying, reading and reviewing my eBooks, and I feel so grateful for that. She’s a friend, and as loyal as they come, and that’s what makes one earn more readers. Thanks Elna! Tweeting from Bali. RyanReply to Ryan
Hey Ryan, Long time no see! Thanks for stopping by. Yes Sue Anne is the best! She has fantastic advice on her blog. Heck, Jon and Niel do too! Proving yourself doesn’t come easy, but you can see when it does, good things happen. Glad you stopped by Ryan! ElnaReply to Elna
So much awesome information here! I just found your blog via The Blogging Elite group and I will definitely be back to read more (I have about 4-5 tabs now open with some of the articles you linked in this post :)). It’s so true, though, posts that help readers solve a problem or learn something new are so powerful. Great tips and I will think about these as I publish more posts! Thanks for sharing!Reply to Vicky
Hi Vicky! I’m happy you found me! I love the Blogging Elite group on FB! I don’t go on it very often but when I do everyone is sure helpful! So glad you are reading all my links in this post! I hope they prove to be helpful for you as well. It’s awesome when people realize that blogging isn’t about you, it’s about your readers! Thanks for stopping by. ElnaReply to Elna
These are really great tips! Thanks for sharing!Reply to Brenda
Hi Brenda! Thanks for stopping by! I’m glad you enjoyed my post and found it helpful. ElnaReply to Elna
Elna, if you’re trying to prove yourself with this post, you’ve definitely succeeded! There’s so much good information here, I hardly know where to start 🙂 I couldn’t agree more with your basic premise here. If your blog is about you and what you can get, you’re going to get bored and frustrated with it. Focus on what you can do for other people, and how your posts can help and you’ll be much happier!Reply to Kelly
Right on Kelly! You know what you are talking about. Your blog is sooo helpful for me and other WAHM and even solopreneurs. Thanks for blogging away! And thanks for your comment. Yes, if you focus on your readers then it’s easy to blog because you can just ask your readers what they want more of! Thanks and I’m heading over to your blog to read about Pinterest! Love reading how I can improve my Pinterest traffic. Thanks, ElnaReply to Elna
Very interesting! I started my blog a few months ago and it did felt kind of pointless to post when no one was reading. I ketp pushing and I’m so happy I did because my blog has grown quite a bit 🙂Reply to Émilie
I know how you feel! It’s hard to get 50 people to your blog when you first start. I mean, it can happen and it does for some people, but for the rest of us, it takes a few months for people to realize there’s another blogger in town. I’m so glad you stuck around and now look at you! Great job growing your blog! ElnaReply to Elna
These are all such great tips! :] I’m gonna have to check out those links over the weekend! I started blogging wayyyy back in the day just because I’ve always kept a journal and wanted to keep that going, but I opened it up to the public last year, and having that interaction with the blogging community has made it awesome! :] I’m always learning more, and it definitely does take up a lot of time, but I love it! 😀Reply to Farrah
Wow, thanks Farrah! I’m always humbled when people tell me how great my tips are! Blogging is so much fun and I want to learn as much as possible. That’s why if I can help another blogger, then that’s all that counts. Isn’t it awesome to be a part of a blogging community? You get so much support and can ask them anything! Having readers and engagement, though, is what does it for me. I want to know that people find my words useful and inspiring. If I find that I’m not doing that, what’s the point of blogging, right? I will be taking a look at your blog! Can’t wait. ElnaReply to Elna
Agreed! <3 I'm super glad I found your blog! (Thanks for stopping by on mine! :]!) I started a Livejournal back in 2001 and pretty much just used it as an online diary for the longestttt of times–I wish I'd transitioned into actually blogging earlier on, but I guess it's better late than never! 😛Reply to Farrah
Hey Elna, Great post! It’s my first time on the site thanks to Sue sharing your post on G+, but I’ll be back. In fact, gonna hit that subscribe button right away 🙂 Your site looks great, I’m green with envy. All the best Luke Jordan IntergeekReply to Luke
Thanks Luke! Yes Sue is the best! It’s great when you can network with influential bloggers! I’m glad you found your way to my site and subscribed. I don’t hang out on Google+ that much, but know to be active on it in the morning. But, I have twins, so mornings are a bit hectic to say the least! Thanks for the comment and I’m happy that found my post helpful. If you need anything don’t hesitate to email me! [email protected] ElnaReply to Elna
Hi, Elna, Thanks for mentioning me along with my mentor, Jon Morrow and the wonderful Neil Patel! I really enjoyed this article and have bookmarked it so I can read more of your posts. You are a terrific writer – I have hired you for work for clients and myself – and it’s great to see you sharing your extensive knowledge. Thanks again! SueReply to Sue
Wow thanks for your comment Sue. I love your blog and all the great info you have for beginner bloggers.You have definitely proven yourself on your blog and you are helping people follow your path. Thanks for that! I’ve learned a lot about blogging from people like you, Jon and Neil and I thought it’s only fair to mention how great you guys are. Thanks for stopping by! ElnaReply to Elna
Thanks for this great post and as always enjoyed reading at “Innovativeink”Reply to Akash
Thanks Akash! Glad you made it to my blog! I’m always excited to see new faces! I’m glad you liked my post. Proving yourself on your blog is important if you want readers, so I thought it might help other bloggers out there with their blog content. Glad you stopped by! ElnaReply to Elna
Your exactly right! I haven’t experience any dread about blogging, but I do get in a hanger sometimes, where I just don’t feel it and I have been trying to get better about writing articles in advance so I can just come back later and edit and publish. This helps a lot. Great post!Reply to Lacey
Thanks Lacey! Yes, you can get in a rut with writing blog posts. My blog is fairly new; it’s under a year old. So, I haven’t lost much interest in it quite yet. I am, however, running low on ideas! So, I need to snap out of it and think of some awesome blog post ideas for bloggers, WAHMs and freelance writers! I’m running behind too with my content. I’m still working on my last post for this month and haven’t even begun May’s post (which I should be next week…eek!). Back to blogging…. ElnaReply to Elna
Thanks for a post power-packed with great tips and reminders! I think I’m slowly learning how to make my content more helpful to readers, but I want to work on making even more share-worthy. Those seem to be two different things.Reply to Sara
Hey thanks Sara! Having a blog is A LOT of work isn’t it? Making your content useful to your readers, I think, is the blood and heart of your blog! If your readers don’t get something from your writing, why would they come back? Whether your readers get a laugh from your post or get some great tips, your post should focus on what you can do for your readers. ElnaReply to Elna
Definitely GREAT and useful tips…I mostly use my blog to write – doesn’t that sound like a weird statement to make?! Actually, when I started blogging, it was with the Write 31 Days challenge and I wrote every day (some days were late; but I DID do the 31 dasy); my topic was on Dementia’s Demands and I used some journaling I had written during the beginning of our journey with Dementia…and some additional info I researched and shared. Lately, I’ve been writing – to have a place to write. I love to write; but it HAS become tedious because of not being structured. Still working on that – and you have given plenty of info for me to mull over and figure out which way to go from herer! Thanks!!Reply to Barbara
Thanks so much for your comment Barbara! I’m not sure if I could do the 31 days challenge…well I do end up “writing” everyday, but I don’t write blog posts every day. That would be a big challenge for sure. But, good for you for completing it! It’s such a great feeling when you’ve set your mind to do something and you did it! That’s how I feel about my business. It was a concept and now a reality! I love it and I also love writing! Having a structure to your writing day really helps in being much more productive! Trust me – I’m a mother to twin toddlers! Thanks for stopping by! ElnaReply to Elna
Good tips. Thanks for sharing. 🙂 TraciReply to Star
Thanks Traci! Glad you liked it. This post was an “old” idea I had when I first started this blog. I’m glad I finally wrote it. ElnaReply to Elna