3 Key Ways to Improve Your Content

If you are a freelance writer like me, than you know how difficult it can be to come up with original and captivating, yet quality driven blog posts or articles. That doesn’t mean, though, you only have to write low-quality web content.

Take if from me, you can write quality content that makes your readers want to come back for more. All you need are 3 key things to improve your content.

Want to know what they are? Take a look.

3 Key Ways to Improve Your Content

1. Whenever Possible Provide Real-Life Examples

When you include examples in your post, it can connect your readers to what you are writing. This also makes what you are writing more easily understandable.

For instance, if i write the sentence:

One of the iPhone 6 features that many customers are looking forward to is a digital wallet called Apple Pay.

Now for those of us who aren’t “techie” and up to date with iPhone features, you read this sentence and know that Apple Pay is a digital wallet.

But do you know what a digital wallet is from that sentence?


Providing a concrete example of what the Apple Pay allows a costumer to do, will make readers connect and better understand this feature.

Here is a quality example for my Apple Pay sentence:

One of the iPhone 6 features that many customers are looking forward to is a digital wallet called Apple Pay. With Apple Pay, your credit cards are securely formatted on the iPhone 6 and with NFC antennas for contactless payments, you can simply use your phone in place of your credit cards. With one easy tap of your phone, you can instantly pay for your groceries next time you are out.

I was able to provide accurate examples of what a digital wallet is and use a real-life example by connecting the reader to the feature by mentioning how easy it is to use it when you go shopping.

2. Insert Statistics to Legitimize Your Post

Now I know not every blog post out there provides meaningful information that has statistics to back it up. Many people start blogs as a hobby and write mostly about their day, thoughts, musings and so forth.

If you want to have a blog that either generates income or a huge following, then make sure that what you write about can be supported by statistics.

Using statistics helps the reader know that what they are reading is current and is a real issue for people. It also validates and legitimizes the issue you are presenting in your blog post.

So how do you go about gathering data for your blog post?

The number one way I find statistics is via a quick Google search.

However, finding the right statistic can be a challenge if you don’t know what to search for. It is best to think about your topic and pick a sentence or idea that you feel would benefit from a statistic.

For the above example, I searched “apple iPhone 6 sell out” in Google’s search engine. I feel my topic on the iPhone 6 will benefit if I insert a statistic about how many iPhone 6 or iPhone 6 Plus were sold. If I am having a hard time finding a statistic with that keyword search, then I can narrow it down by adding the term “statistic” or “%” with your keyword search.

Looking at the various links I come across a Wall Street Journal online site. I learn the following statistic about the iPhone 6 and use it to add legitimacy to my topic.

Sales on the first day indicated that around 57% of customers purchased the iPhone 6 Plus while only 43% bought the iPhone 6.  It looks like sales over the coming week will indicate if people still want a phablet, a phone that is a tablet, or lean towards a more economical smartphone.

3. Use Reputable Sources That Everyone Knows

Lastly, one way to improve your content is to make sure that your sources are reputable. Searching in Google can bring back links that, although may have the information you are looking for, are not credible.

For the above example, I was able to find that statistic on Live Mint and the Wall Street Journal. The Wall Street Journal is a reputable newspaper that many people know.

This also shows the reader that they can trust what your write and what you write will be up-to-date and factual.

See, it’s just that easy. If you use these 3 keys next time you write your blog post, you will have credibility as a freelance writer or blogger wanting to help other writers do their best!

What key to content writing do you feel is the best? What would you add? I’d like to hear!


Hi I'm Elna and I'm a freelance writer and mom blogger. I help people just like you become a profitable freelance writer. Within 6 months of starting my freelance writing business from scratch I was able to earn a full-time living as a part-time freelance writer while taking care of my twin toddlers. Check out my free email course Get Paid to Write Online and learn the steps you need to take to be a freelance writer.

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Elna, would you look at my new blog and tell me what you think, please? My very first one too. http://www.realsimplethings.com. ThanksReply to Diane
Hi Diane, I’m happy to see you started a blog! I can see it’s still a work in progress but so glad you too action to get that up and running. Figure out if you want to use this to attract freelance writing clients or to build your audience as a lifestyle blogger!Reply to Elna
I’m not sure yet. What is your opinion? I’m still having a problem finding a nitch that will interest everyone. I have never been much of a writer, but I have learned a lot from your blog. I am trying to take in as much as I can so I will be able to figure out what to do. I think I would enjoy marketing for businesses. Thanks for reading my blog.Reply to Diane
Love you post. It’s very informative, and very easy to read. I am a beginner and need some help with topics for posting. I would like very much at some point and time to become a Freelance writer also. Thanks for your wonderful post.Reply to Diane
Hi Diane, Glad you enjoyed the post! Toot around this blog to find more help for freelance writing!Reply to Elna
My pleasure, I have actually bookmarked your weblog and I will be reading much more here in coming days! Glad to find such a nice weblog, cheers!Reply to Arsh
Hi Elna, Got to this amazing piece from Adrienne Smith platform where you share one amazing post, thank you for that one! Totally agree with all points glad that I have been using statistics all over my posts, this is what I think earns you credibility in the eyes of the reader, because objective scientific or any other kind of reliable statistics means you know what you are talking about and how valid your position is! To be honest without stats/facts your posts are mediocre, so statistics is something that makes your posts more legit, authoritative and thus increases its likelihood of being shared by great number of people! One last thing, make sure your stats are evergreen though I admit finding relevant stats are hard and finding even green relevant stats are even harder! But if you do, trust me its worth it. That’s it, have a great day! 😉Reply to Arsh
Hi Arsh! Thanks for commenting on my first ever post! I actually went back and formatted it a bit better (for easier reading). Yes, providing accurate stats can be challenging. For a recent client piece of mine, I had to choose between an older stat (from 2013) on SEJ or a new stat on a lesser known site. I chose the former because of the authority nature of the site. So, sometimes where you find the stat is just as important than when the stat originally occurred. Happy to see you coming from Adrienne’s site! I wasn’t sure if people would ACTUALLY click on my link to my first blog post! Happy that you did!Reply to Elna
Great tips. There are so many blogs out there that the one sure way to stand out is to write something useful that is backed up with facts and figures. I don’t like to waste my time reading a blog post, only to find that after reading it, I have more questions than answers.Reply to Stephanie
Thanks Stephanie for your wonderful comment. If you know of any other ways to improve your content please share!Reply to Elna