How to Find Content Ideas for a Freelance Writing Job (And Write the Post)

As a new freelance writer, one of the skills you need is researching blog topics for your clients. Understanding which sites to go to or which sources to link to is important to not only wow your clients but to show your credibility as a freelance writer.

So, when you have a brand new freelance writing job and that client doesn’t supply content ideas, what do you do?

Check out my latest YouTube video on finding some topics for your freelance writing client. Make sure to subscribe to my YouTube channel too!

How to Find Content Ideas for a Freelance Writing Job (And Write the Post)


So after reviewing the video, I hope, now you want to know what’s next?

Here are the steps you should do after you figure out some pitch-worthy blog topics for your freelance writing jobs.

Email the Client Your Blog Post Ideas

I would email several blog post topics to your client. Depending on the client, you may only have to write a couple of headlines or dive deep into each topic. For some of my clients, this is what I do.

Once you email the client, you just wait. Fun times eh?

Get Approval and Do the Research

Once the client approves a topic or gives more suggestions, it’s your turn to turn that outline into a blog post.

How do you do that?

With research. Just like you did for finding blog post topics, you do the same for researching the topic – if you are unfamiliar with the topic.

For example, I don’t know much about Reddit, but if the client approved my Reddit post, I’m going to spend most of my time researching it.

Since I broke my outline down, I have a top-down writing process.

This means it’s hard for me to start in the middle of the post or do the ending first.

I have to start from the beginning. For me, this sets the tone and engagement level of my post.

So, figure out what works for you in terms of YOUR writing process.

I usually spend a day or so researching the topic. I may put a website next to a subheading so that when I write the post, I can refer to that post and link to it if necessary.

Write The Post

I know some of you can be perfectionists, but let me tell you that doing this won’t scale your business.

You have to let go of that and just write.

Write your first draft and know it’s crap.

Let your writing sit for a day and then go back and edit. Read the introduction and make sure you have a hook that draws a reader in.

Look at your explanations and see if you need to break it down even more.

Finally, look at the formatting. Do you need to add a bullet list? Do you need to break up the paragraphs more?

Submit the Post

Depending on the client, you may submit the post via Google Docs or in an email. I like to create a zip file as I usually have screenshots and images in my post.

In my email I always mention,

Let me know what you think!

This opens up the dialogue and any revisions requested (which is usually none).


Again, depending on the client, you may request half payment up front, invoice them right after you hear the client got the post or after a set time.

I usually invoice monthly for most of my clients as I have recurring projects with them.

For brand new clients, I do invoice right after I get a notification they received and enjoyed my post.

There Ya Go!

I hope that helped. Finding contents idea for your freelance writing clients can be a challenge if this is totally new to you.

Know that Google is your friend and it’s okay to get inspired by other posts that write about the same topic you are writing.

As long as you infuse your style of writing and your expertise in that topic, your post will be authentic and not generic.

Let me know in the comments how you come up with topics and the process of submitting to your client! I’d love to hear your projects!

Remember to pin me!


Check out my free course to help you land that first freelance writing job!

Hi I'm Elna and I'm a freelance writer and mom blogger. I help people just like you become a profitable freelance writer. Within 6 months of starting my freelance writing business from scratch I was able to earn a full-time living as a part-time freelance writer while taking care of my twin toddlers. Check out my free email course Get Paid to Write Online and learn the steps you need to take to be a freelance writer.

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Am really interested in learning and ready as wellReply to Faith
Hi. I am new to freelance writing and I would really like your input on pricing. What would be the ideal price tag for a single article by a biginner.Reply to Hilliar
Hi Hilliar, There are many factors that come into play when setting up your rate as a freelance writer. Check out this post on rates to help you: to Elna
Hi Elna, Thank you for another excellent post and video. I find that whatever information I need as a new freelance writer, your blog comes up in my results with the exact resources I’m looking for. Keep up the awesome work!Reply to Ashley
Hey Ashley, Thanks so much! Glad to know that you are finding my posts online and they are related to your exact search term 🙂Reply to Elna
Hey Elna…I just wanted to say as a new freelance writer, I am so grateful for the information you have provided. Any questions I needed I found my answers on your blogs. So far I have received the free classes and now I’m excited to purchase “write to 1k” Thank you so much!Reply to Danielle
Hi Danielle, Thank you so much! I’m ecstatic you want to be a freelance writer! Yay! And thank you for enrolling in Writeto1k!Reply to Elna
Hi Elna, I am beginning my venture into freelance blogging. I have been drawn to it over the past few years but just didn’t think I could do it. This year I am making it a goal of mine! Your information has been so helpful! I will definitely be following you! Thank you, KristieReply to Kristie
Hi Kristie, That’s fantastic to hear. I’m so happy this is the YEAR for you! Good luck!Reply to Elna
Hi Elna, Thank you so much for this post. Clear and straight forward process, just like how we like it 🙂 Finding content ideas can be very difficult sometimes (need to find my muse!)Reply to Paul
Hey Paul, You’re welcome! Glad you liked my video and post!Reply to Elna
I find that Quora is a great place to get content ideas. Even if you are not answering a question, the questions themselves are inspiring. Most people read content because they are looking for information and help. The Quora questions always give me insight as to what is on people’s minds. It helps me understand the challenges and problems they want to solve. This helps me come up with ideas I can then submit to potential web clients. Jon PenningtonReply to Jon
Hi Elna, Awesome post, as usual! I’ll admit that I haven’t watched the video yet but it’s on my “Watch Later” playlist on YT so I’ll get to it soon. But I enjoyed the rest of the content of the post a lot. I hadn’t thought of creating zip files to send the attached images and screenshots to clients. That’s a great idea! I’m sure it looks much more professional that way. I’ll definitely start to do that from now on. I also liked your invoicing system. I always wonder when I should invoice my clients. I think I’ll start to do the same as you and wait for the client to say they liked the post before sending the invoice. I usually send it as soon as I send the post but I hadn’t thought of the case where they may ask for revisions. Because my rate is directly linked to the number of words in the post, that may be a problem. That’s what I love about your blog: no matter how many times I’ve read about a topic, I always get new insights by reading your posts! Thank you! =)Reply to Andressa
Hi Adressa! Aww thanks so much! You made my week! No, my month!!!! I’m so glad you are finding little tips that can help you be a better freelance writer.Reply to Elna
Thanks for showing us how you present your ideas in a logical manner to potential clients. New to the blogging and freelancing environment and can get all the help I can!Reply to Lisa
Hi Lisa! Thank you so much! I think showing new freelance writers the little things like how to pitch ideas to clients is a gold nugget for sure! Thanks for coming over!Reply to Elna
Hi Elna, love this post you created about how to find ideas for freelance writing love the method you use to get ideas thanks for sharing.Reply to freddie
Hi Freddie, Thanks so much! Glad you found some content ideas for your freelance clients!Reply to Elna