2016 Goal Recap: What Did or Didn’t I Achieve in Freelance Writing?

Wow, another year has gone by in my freelance writing business and so much has happened for me! I have no idea where to begin. It seems like everything is jumbled in my mind right now.

The person and the business in January took a great pivot in the summer and is taking another turn for 2017. I think the big change in goals occurred when I started Twins Mommy.

So, to say that my mind is wrapped around that new platform isn’t an understatement. But, that doesn’t mean this blog or my freelance writing business is taking a back burner.

2016 Goal Recap: What Did or Didn’t I Achieve in Freelance Writing?

What’s Happening Now

November was a Write Your Way to Your First $1k month. I revamped the course, made it a much better user experience and included so many awesome bonuses I’m pretty sure my course is the only freelance writing course out there that has this much information and almost 100 different ways to find clients.

Yes, you read that right. My course is full of actionable content and I made sure to let my subscribers know the value my course has. I’m planning to unveil the new revamped course soon, but that didn’t stop people from purchasing the course in November and over Black Friday.

Just that month alone I sold almost 60 courses which shows me that people are interested in wanting to make a living from writing.

One of my goals was to set up an affiliate program and I did that early in the year. I have around 60 affiliates and some of them are my freelance writing clients, which is neat to collaborate with them on that level as an entrepreneur.

As a result of having affiliates and just the natural progression of my blog and business, this year was the year where I was asked to contribute to posts.

Some notable posts where I was featured include:
Interview with Elna Cain: Full-Time Income from Freelancing Part-Time – Contena
Expert Roundup: How to Find and Keep Long-Term Clients – Be a Freelance Writer
Meet the Freelance Writer: Elna Cain – Freelance Writing
37 Experts Reveal Their Biggest Blogging Mistakes (So You Don’t Make Them!) – The Blogging Budha
15 Expert Tips For Unblocking Writer’s Block – Huffington Post
20 Power Mums Share Their Life Hacks, Productivity Tips & Tools – Huffington Post
And so many more.

When I look back at my 2016 Goals, I can see that I had a lot of ideas for new projects. See, that’s what happens when you’re an entrepreneur – you have ideas that never flourish. They are just ideas. But, I like that aspect of entreprenuership.

I’m a creative. I love creating graphics, blog posts, webinars, lead magnets just about anything. So every day I have ideas like:

  • Write an eBook
  • Create a course for Twins Mommy
  • Create another course for Elna Cain
  • Start a Facebook group
  • Create a start a blog post
  • Include more awesome things in my Writeto1k course
  • Get my hold on affiliate marketing for my blogs

Now, will all of these come to fruition? Probably not, but these ideas lead me down a path and it gets me focused.

At least that’s how I work. My husband has a more logical brain and helps with setting quarterly goals in our freelance business (since now he’s a bigger part in my business lately).

So, what other goals did I or didn’t I achieve?


1. Contribute to the Huffington Post

Yes! I did become a contributor in February, when Arianna Huffington was still the chief editor. I emailed Arianna on January 30 and she responded on February 9th:

And I sat on that for a while. I didn’t post anything or do anything with that platform – until I heard that Arianna was leaving Huffington Post.

For some reason I was thinking they were going to redact my byline and tell me I could no longer post on their platform. But, that never happened. In October I finally published my post:

In the long run I decided to use this contributorship to help me grow my Twins Mommy blog. While my niche on the Huffington Post is small business, I will focus on being a mompreneur mostly. I had to finalize my smaller author bio and decided to mention my digital marketing expertize and who my audience is:

While people may feel that the Huffington Post isn’t as prestigious now that they have a blogger platform where anyone can publish a post without the editors approval, for freelance writers, it’s still a great sample.

Why? Because I’m pretty sure that most people don’t know the behind-the-scenes goings on with the Huffington Post. Prospects will view your portfolio and if they see you’re a HuffPo writer, it will just show  your credibility as a writer.

2. Start Hosting Collaborative Webinars

Yes! I have done one collaborative webinar over on my Twins Mommy blog.

That was pretty fun and I want to do that again. I do have a lineup for this blog, but the person that I want to collaborate with just had a baby, so is a little preoccupied at the moment!

One reason I have been slow with webinars is that my twins aren’t consistent nappers. Most of the time my daughter doesn’t nap and either I have to watch her or my husband does. My twins nap during prime webinar time so I haven’t hosted many webinars after the summer.

But, with Facebook Live being uber popular, I’m probably going to start doing that for a while until I can solidify some times for a webinar.

3. Start Your Writer Website (Service and Package)

This is partly still on the table, but I haven’t acted on this yet, mostly because this goal revolves around my husband.

And over time it has evolved to focus on my course students only. So for now, this service or package will only be available to my course students when it’s unveiled.

4. Start a Content, Marketing and Design Company

Not happened yet!

Both my husband and I want to collaborate on this venture. We have thought of a name but we are redesigning the brand, audience and the actual product or service. For now, we are scratching out the content and marketing side of the business and probably going to focus on designing.

Not a Bad 2016 Year

During the year I made more goals, especially for my Twins Mommy blog. I’m in the works of being handed an established Facebook group, which I will promote my Twins Mommy brand and my freelance service. This project isn’t a solo one; I’m going to collaborate with another solopreneur that’s a VA so I’m ecstatic for when this happens – very soon!

One thing that was big this year was all the networking I’ve done. I’ve networked closely with other freelance writers and mom bloggers and it’s amazing how there is so much potential when you network!

And this helped me with my epic courses giveaway that I had over at Twins Mommy.

I won’t go into detail about the specific goals I have for my freelance writing business – that will be in January’s post – but what I can say is that I honestly feel that 2017 is the year for my business and family.

Over to you! Tell me if you smashed your goals this year!

Hi I'm Elna and I'm a freelance writer and mom blogger. I help people just like you become a profitable freelance writer. Within 6 months of starting my freelance writing business from scratch I was able to earn a full-time living as a part-time freelance writer while taking care of my twin toddlers. Check out my free email course Get Paid to Write Online and learn the steps you need to take to be a freelance writer.

Leave a Reply


Oh Wow! Elna, you’ve achieved some outstanding goals by the end of 2016. I’m sure these accomplishments have given your more ideas to take your freelance and entrepreneur business on another high level. Good luck for 2017! You’ll rock.Reply to Arfa
Hey Arfa! Thanks so much! Can’t wait for 2017!Reply to Elna
I have to say I’m really proud of you for what you have learned and what you have done. I didn’t complete my big goal yet, which is to finish the book I’m working on. But one of my goals was to vamp up my income, and I have done that! So that’s cool. I’m still thinking about quitting blogging, now that my audience has grown… (kind of oxymoronic, I know.) I’m not sure I’m going to be blogging much in 2017. I am going to focus on writing books first. Then I will have to blog to promote them! LOL Good luck with your 2017 goals. I’m still figuring some of mine out. However, I DID delete one of my sites, and I am happy about that. I’m a bit less stressed as a result! And client work has picked up. I helped two authors publish books this year! 🙂Reply to Lorraine
Hey Lorraine! Congrats on picking up more client work! I know you’ve been saying to me you want to quit blogging and I keep telling you to NOT do that! A lot of people know about your blog and it’s a great resource to a lot of people! Keep it up. Hey, thanks for joining the Mom to Mompreneur Facebook group! we are going to host a virtual Christmas party. You should join us!Reply to Elna
Thanks… it’s always a struggle for me, trying to figure out my next best move. Regarding the party? Tag me on Facebook then, and maybe I will join it. 🙂Reply to Lorraine
Hi Elna, congrats to your achievements. Lots of ground covered. Impressive. And hats off for laying it bare here. In answer to your question, yes, I did smash it. That is, finished a six-month project started 4 years ago, for my own good as much as for potential readers – called Last Train To Simple. It’s actually a book (about to be released), but also the foundation of my next years’ work. Having spent 2016 essentially in writer’s cave [simple is hard work], the book is my coming out. The website http://www.lasttraintosimple.com is being readied. 2017 shall be golden :-] With best 2017-wishes to you.Reply to Beat
Hey Beat! That’s awesome! So happy to hear your accomplishments this year!Reply to Elna
Thanks Elna for the tip on the Gravitar………….Done ! Steve CoxReply to Steve
You’re welcome and good luck in your goals this year!Reply to Elna